• Digital Marketing

Digital Marketing

Paid Advertising

Meta and Google campaigns, continuously optimised around cost per customer

Request this service All services

OVERVIEW

What this service does

We build campaigns around a defined commercial goal and a measurement setup that ties each result back to its source. Budget follows actual performance, and reporting states the real cost per result rather than generic reach figures.

Planning and running Meta and Google campaigns with continuous optimisation, focused on cost per customer, not impressions.

PROBLEMS

The problems we solve

  • 01

    Budget spent without measurement

    Hard to know what the advertising actually returned.

  • 02

    Targeting that is too broad

    Ads reach uninterested people and the cost rises.

  • 03

    Incomplete tracking

    Results are not tied back to the traffic source.

WHAT WE PROVIDE

What SHARK provides in this service

  • Measurement setup

    Tracking and events prepared before the campaign runs.

  • Campaign build

    Campaign structure, targeting and creative.

  • Ongoing optimisation

    Regular review and adjustment based on performance.

CAPABILITIES

Key capabilities

  • Meta campaigns (Facebook and Instagram)
  • Google and search campaigns
  • Tracking and event setup
  • Creative testing
  • Cost-per-result reporting

PROCESS

How we deliver this service

  1. 01

    Discover

    A session covering your business, audience and goal.

  2. 02

    Plan

    A written scope, timeline and defined deliverables.

  3. 03

    Build

    The actual work with regular review points.

  4. 04

    Review

    A revision round before final approval.

  5. 05

    Handover

    Complete handover with a walkthrough and ready files.

  6. 06

    Follow-up

    Post-delivery support to keep things running.

FAQ

Common questions

Is ad spend included in the fee?

No. The management fee is entirely separate from the ad budget paid to the platform itself. Both are agreed explicitly before we start.

RELATED

Services that work well alongside this

All services

  • Marketing Strategy

    Analysis sessions covering your brand, audience and competitors, producing a written marketing plan with clear priorities.

  • Social Media Management

    Full account management: content plan, design, publishing, community replies and a monthly results report.

  • Search Engine Optimisation

    Improving technical structure and content so the site is legible to search engines and answer engines.

Ready to start this service?

Send us your project details and we will come back with a written scope and a clear plan.

Start Your Project All services