- Branding & Creative
Branding & Creative
Brand Identity
A complete visual system with a usage guide
OVERVIEW
What this service does
An identity is more than a logo. We deliver a complete system: the logo and its variants, colours and type, usage rules, and ready applications so anyone working on the brand renders it correctly.
Logo, usage guide, colours, type and identity applied across all print and digital channels.
PROBLEMS
The problems we solve
- 01
A different look everywhere
Each designer improvises and the brand loses its character.
- 02
No written rules
No reference stating what is correct and what is not.
WHAT WE PROVIDE
What SHARK provides in this service
-
Logo and its system
The logo, its variants, clear space and sizing.
-
Colour and type system
A colour palette and type set with usage rules.
-
Usage guide
A written reference for your team and any external supplier.
CAPABILITIES
Key capabilities
- Logo design and variants
- Colour and typography system
- Brand usage guide
- Print and digital applications
PROCESS
How we deliver this service
- 01
Discover
A session covering your business, audience and goal.
- 02
Plan
A written scope, timeline and defined deliverables.
- 03
Build
The actual work with regular review points.
- 04
Review
A revision round before final approval.
- 05
Handover
Complete handover with a walkthrough and ready files.
- 06
Follow-up
Post-delivery support to keep things running.
DELIVERABLES
What you receive
- Logo files in every required format
- Brand usage guide
- Ready-to-use applications
FAQ
Common questions
Who owns the files after delivery?
You do. You receive the final files with full commercial usage rights, along with source files when they are part of the agreed service scope.
RELATED
Services that work well alongside this
-
Logo Design
Logo design with proposals and revisions, delivered in every format needed for print and digital use.
-
Creative & Print Design
Social and print design sized for every platform, in one consistent brand style.
-
Marketing Strategy
Analysis sessions covering your brand, audience and competitors, producing a written marketing plan with clear priorities.
Ready to start this service?
Send us your project details and we will come back with a written scope and a clear plan.